Introducing

Conversion Optimisation: The Whole Cycle

A Crash Course in Cosmology for Business

Unleash the power of seamless, balanced, holistic CRO backed by natural systems theory from thousands of years ago.

♋︎ ♌︎ ♍︎ ♎︎ ♏︎ ♐︎ ♑︎ ♒︎ ♓︎ ♈︎ ♉︎ ♊︎ ☰ ☲ ☷ ☵

Holistic — addressing the whole cycle of customers coming in and out of your orbit.

Balanced — aligning with natural systems, without bias or distortion.

Seamless — smooth graduation from friction to flow — and to friend from foe.

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Business overlays

Master every stage of the conversion cycle with the help of our supportive overlays.

This is just a sample of the many popular business strategy frameworks we’ve integrated into a single coherent system.

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SWOT Analysis Matrix

Wet SO Strategies Hot ST Strategies Cold WO Strategies Dry WT Strategies ♋︎ Strengths ☰ ♎︎ Threats ☲ ♑︎ Weaknesses ☷ ♈︎ Opportunities ☵
Wet Late Opportunities Hot Early Threats Cold Early Opportunities Dry Late Threats ♋︎ Strengths ☰ ♎︎ Threats ☲ ♑︎ Weaknesses ☷ ♈︎ Opportunities ☵

☵ Driving through Opportunities
☲ Steering through Threats

S☰ S☰ W☷ W☷ O☵ O☵ T☲ T☲ S\S䷀ S\W䷊ S\O䷄ S\T䷍ W\S䷋ W\W䷁ W\O䷇ W\T䷢ O\S䷅ O\W䷆ O\O䷜ O\T䷿ T\S䷌ T\W䷣ T\O䷾ T\T䷝

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Product-Market Expansion Grid

Wet New Markets Hot New Products Cold Old Products Dry Old Markets ☰ New Products to New Markets Diversification Strategy ䷋ ☲ New Products to Old Markets Product Dev Strategy ䷿ ☷ Old Products to Old Markets Penetration Strategy ䷊ ☵ Old Products to New Markets Market Dev Strategy ䷾

Science overlays

Our framework accommodates many modern theories of natural cycles. From thermoregulation in the human body, to growth cycles in trees & plants, to storm development and atmospheric electric circuits — the list goes on.

Cosmic overlays

Our framework leans heavily on ancient Chinese cosmological thought, but it doesn’t end there. Strong parallels can be seen in systems from cultures all around the world.

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Where to start

Choosing your path

Are you working ䷄䷊ Demand Side (Sunwise) — applying your Strengths to Opportunities, and drawing strength from opportunity — plugging the market’s gaps, like a responsive waiter or an opportunistic agency conducting needs assessments?

Or are you working ䷅䷋ Supply Side (Widdershins) — finding Opportunities within your Strengths, and back-channelling your strength to its creative source — led by instinct and pitching to the dream customer, against the odds, like a diligent lawyer or a devoted soulpreneur?

Uniting with your customer

It may not always be the proximate priority, but in terms of broad CRO across channels and funnel stages, Audience-Offer Fit is the primary conversion factor because it sits furthest upstream and shapes demand throughout the funnel.

Technically, this force is trumped only by awareness of needs. Awareness in you, and awareness in the customer, which leads you both to seek remedy, potentially by uniting with each other.

Grooming your product and its funnel

Consider your product as an extension of its source: yourself. Consider your sales funnel as extension of your product. Consider also, if your model customer may actually be yourself.

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Unlock this Course

When fine margins make a big difference to your bottom line, why settle for anything less?

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